PRAGATI KHARE
Brand Strategist
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Delhi NCR, India · Brand Marketer

Pragati Khare

Every brand has a story.
I make sure the right people remember it.

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GTM Strategy✦Integrated Campaigns✦ B2B Demand Gen✦Brand Partnerships✦ PR & Comms✦Event Activations✦ D2C Growth✦GTM Strategy✦ Integrated Campaigns✦B2B Demand Gen✦ Brand Partnerships✦PR & Comms✦ Event Activations✦D2C Growth✦

01 / About

Marketing shouldn't feel like marketing.

I'm Pragati, a brand & GTM strategist who's launched premium airline cabins, sold-out flash sales, and government-scale campaigns across India, Europe and the Middle East. Part spreadsheet, part storyteller, fully allergic to boring marketing.

I believe the best brand stories don't announce themselves, they resonate. So that's what I do: help brands cut through the noise with integrated campaigns, positioning narratives and communication strategies. New product launches, GTM plans, executive positioning, content strategy, events, digital campaigns. The toolbox changes, but the goal never does. Say something worth saying, in a way worth listening to.

Pragati Khare holding the printed 'Pleasure doing Business' launch asset she wrote the specs for
Holding the exact print piece I speced, IndiGoStretch launch 2024

02 / Impact

ICF · Brand Marketing Specialist

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Audience-engagement growth across integrated GTM programs at ICF

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Digital reach growth from 20+ SEO-optimized web pages built

IndiGo Airlines · Senior Executive, Brand Marketing

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Premium-segment engagement growth, IndiGoStretch launch

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NPS lift from the "Mystery Flyer" service-insight initiative

03 / Journey

Where the work happened.

Oct 2025 – Jul 2026

Brand Marketing Specialist, Europe & Asia

ICF · New Delhi

  • Planned and managed integrated B2B campaigns (webinars, roundtables, whitepapers, SEO, PR) across India and Europe; owned GTM planning, campaign execution, and performance reporting.
  • Managed end-to-end digital and on-ground events and concept development for clients including NIUA, BEE, FCDO, and other government bodies, achieving approximately 30% growth in audience engagement.
  • Built 20+ SEO-optimized web pages, improving digital reach by 25%+; managed external vendors and agencies across 5+ sectors.
  • Secured 10+ speaking opportunities at UK-India Green Hydrogen Conference, Green Finance Week, Energy X, and Bharat Electricity Summit, boosting firm-level eminence.

Apr 2024 – Apr 2025

Senior Executive, Brand Marketing

IndiGo Airlines · Gurgaon

  • Executed 360° GTM strategy for IndiGoStretch (business class) across digital, ATL/BTL, CRM, events, PR, and influencer campaigns, delivering 42% growth in premium-segment engagement.
  • Led integrated campaigns for Krabi, Seychelles, and other route launches; coordinated with design and content agencies for cross-channel brand consistency.
  • Executed full-funnel D2C campaigns (6Exclusive, Grand Runaway Sale, "Always On") across OTAs and digital platforms, driving acquisition and retention.
  • Led the Mystery Flyer initiative surfacing on-ground service gaps; insights boosted NPS by 15%.
  • Forged strategic brand partnerships with Ajio Luxe, Spotify, and District; ensured adherence to brand guidelines and compliance for all activations.

Aug 2023 – Mar 2024

B2B Marketing Intern, Middle East

Protiviti · Gurgaon

  • Developed B2B thought leadership content and LinkedIn campaigns to build firm eminence in Middle East and India markets.
  • Drafted press releases and op-eds; secured media features in Zawya and Consultancy.org.

2021 – 2023

Freelance Marketing Consultant

D Garage · Dream Homestay · Hotel Abika Elite

  • Managed PPC, OOH, and social media campaigns for hospitality clients; structured blog and newsletter content to grow audience engagement.

04 / Selected Work

Real budgets.
Real stakeholders.
Real results.

Campaigns I've actually shipped, end to end, from strategy deck to stakeholder sign-off to the numbers that came after.

IndiGo Airlines · Senior Executive, Brand Marketing

IndiGoStretch launch key visual, premium business cabin seat

Brand Launch · GTM Strategy · 360° Campaign

IndiGoStretch

IndiGo's first business cabin: from zero to a nationwide premium proposition.

I led the integrated go-to-market across digital, ATL/BTL, CRM, events, PR and influencer partnerships, building premium associations through Ajio Luxe, Spotify and District, and coordinating design & content agencies to keep every touchpoint on-brand.

Before → After

Standard Economy

  • Fixed recline
  • Standard legroom
  • Paid snacks
  • No dedicated power
→

IndiGoStretch

  • 0.2cm / 43″ legroom
  • 0 seats, coupé-style 2-seat bay
  • Complimentary food & alcohol
  • USB + AC charging at every seat
IndiGoStretch seat specifications IndiGoStretch Facebook launch post Big plane, bigger plans: IndiGoStretch wide-body Delhi-Bangkok route IndiGoStretch digital signage in an office elevator lobby

By the Numbers: Final Month

The campaign didn't slow down as it aged. It snowballed. In its last month alone, IndiGoStretch delivered:

0M

Impressions delivered

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Cumulative reach across platforms

0M

Views generated

0L

Website visits driven

Result

0% growth in premium-segment engagement, with route launches on Delhi–Bangkok wide-body service and Krabi & Seychelles.

Watch It Live

IndiGoStretch launch film thumbnail ▶ Watch the launch film ↗ IndiGoStretch influencer reel thumbnail ▶ Influencer reel ↗
Pragati Khare at the India by IndiGo exhibition, celebrating the #nofilter community The #nofilter by IndiGo exhibition wall showcasing community photography A community photograph from the #nofilter by IndiGo series, credited to Sharda Dubey

Community Marketing · Photography · National Geographic India

#nofilter by IndiGo

A community built one unfiltered photograph at a time.

#nofilter by IndiGo is the airline's photography platform run in collaboration with National Geographic India, inviting everyday travellers to narrate the country through their own, unedited lens. Season 1 drew 90,000+ photographers; Season 2 pit nine finalists against each other, judged by Imtiaz Ali and Raghu Rai, from over a lakh entries. I helped manage this community, keeping every activation true to its raw, real and unfiltered spirit.

▶ S2 Ep.1: Unfolding the First Challenge ↗ ▶ S2 Ep.2: A Journey Across Cultures ↗ ▶ S2 Ep.3: From Heritage to Horizons ↗

Full-Funnel D2C · Print · Digital · Performance · Email

IndiGo D2C Growth

End-to-end sale & route-launch campaigns that turned fare drops into bookings.

I executed IndiGo's D2C sale calendar end-to-end: planning the ad films, writing the offer architecture, and shipping creative across OTAs, app, email and paid social.

Beeline to Bikaner route launch creative

Beeline to Bikaner

IndiGo's direct Delhi–Bikaner route launch. Fares starting at ₹5,999. Positioned the red-sandstone heritage of Bikaner as the hero visual.

Puducherry on top route launch creative

Puducherry on Top

A new route creative built around the French Quarter's mustard-yellow colonial walls, pairing heritage aesthetics with a direct-flight CTA.

Goa Plan Ahead Sale creative

Plan Ahead Sale, Goa

Fares from ₹1,199. "Save more when you book in advance," valid for June–August travel, plus 1+1 on seats and 15% off Add-ons.

Getaway Sale creative

Getaway Sale

9th–13th Jan 2025. Domestic fares from ₹1,199, international from ₹4,499, with special fares on the last day exclusive to goIndiGo.in.

IndiGo International Sale Instagram creative

International Sale

17th–20th Dec 2024. Fares from ₹4,499 to Abu Dhabi, Dubai, Singapore & more, with up to ₹5,000 off via BOBCARD & Federal Bank.

Plan Ahead Sale islands creative

Plan Ahead: Domestic/Intl

Domestic fares from ₹1,199 / International from ₹4,499, valid for June–August travel across the network.

ICF · Brand Marketing Specialist, Europe & Asia

ICF-moderated panel discussion on Safety and Regulatory Standards for Green Hydrogen at the India-UK Conference

B2B GTM · Government & Energy Sector · PR

ICF

Owning integrated B2B GTM across India & Europe for government and energy clients.

At ICF, I own end-to-end GTM planning and execution for integrated B2B campaigns (webinars, roundtables, whitepapers, SEO and PR) across India and Europe. I run digital and on-ground events for government and energy-sector clients including NIUA, BEE and FCDO, and coordinate external vendors and agencies across 5+ sectors. Along the way I've built 20+ SEO-optimized web pages and secured 10+ speaking slots for the firm at platforms like the UK–India Green Hydrogen Conference, Green Finance Week, Energy X and the Bharat Electricity Summit.

Clients: NIUA · BEE · FCDO Webinars & Roundtables Whitepapers & SEO 10+ Speaking Slots

Previous Work · Freelance & Early Career

D Garage Spaces

Coworking & startup incubation, Ujjain

Social content & community management for an early-stage coworking brand, grew to 83 posts / 339 followers, including the recurring "ProBlem SolvEd" content series.

Kalvi Impex

Wax batik textile exporter, since 1983

Social storytelling for a legacy manufacturer: 163 posts / 307 followers, educational carousels on craft & care, and festive campaign content.

Hotel Abika Elite

54-room hospitality brand, Ujjain

Social & reputation management, grew to 358 posts / 746 followers; ran the COVID-safety and OTA-badge campaigns.

Dream Homestay

Brand & OOH concept, Ujjain

Built the brand voice, OOH concepts and brochure copy for Ujjain's first homestay concept, end to end.

Website Content

WordPress copy & dev support

Wrote and shipped site content across three business sites: Asha Industries, Kalvi Impex, and Sunil Agrawal Builders & Contractors.

Sampurn Varta

Editorial journalism

Published bylines on community and cultural stories, the roots of a marketer who still thinks like a writer first.

Personal Case Study · Not Client Work

Personal Case Study · Premium Positioning · Campaign Blueprint

FNP ELITE

A self-directed strategy exercise: launching India's leading gifting brand into luxury.

I didn't work at FNP. This is a personal case study I built to sharpen my GTM thinking, not a paid client engagement. The brief I set myself: communicate ELITE's premium value and justify its higher price point, differentiating it from luxury competitors while evolving FNP's image beyond its existing offerings. Below is the full campaign architecture I designed, brief to packaging.

The Brief

Challenge

Communicate ELITE's premium value and justify its higher price point, differentiating it from luxury competitors while evolving FNP's image beyond its existing offerings.

Objective

Generate high initial buzz and sales among an affluent target group, establishing FNP ELITE as the leading premium gifting brand and enhancing FNP's luxury image.

Target Group

Affluent urban individuals, 25–55+, seeking sophisticated gifts for special occasions and corporate needs.

Elevated experience at every touchpoint Targeted digital engagement Strategic partnerships for credibility

Campaign thought: positioning ELITE as the epitome of luxury and sophistication, offering premium gifts that elevate the gifting experience, rolled out across a four-month arc, pre-buzz in May, product launch in June, digital sustenance and owned-channel activity carrying through to August.

01 / Pre-Buzz

Visual teaser: show luxurious details and hints of ELITE products visually, building curiosity, the way Apple teases new iPhones.
Influencer preview strategy: partner with influencers to share subtle hints and early excitement, echoing Huda Beauty sending scented talc to influencers ahead of a fragrance launch.
Exclusive early access & countdown: a launch countdown with early access and special deals for email sign-ups.
Interactive mystery engagement: a social contest where users guess a partially revealed product.

Close-up product teaser photography style, reference for the visual teaser pillar Luxury bag zipper detail shot, reference for teaser-style close-up photography Launching soon countdown graphic, reference for the early-access countdown pillar
02 / Product Launch

Launch video premier: a high-quality, visually stunning film showcasing the ELITE collection and its craftsmanship.
Go LIVE event + influencer meet: a real-time broadcast to generate immediate buzz, paired with a separate influencer touchpoint for credibility.
ELITE section live on the FNP website: an easy-to-navigate storefront with high-res photos and video, plus a virtual unboxing experience on product pages.
User-generated content: a #MyEliteMoments hashtag for a chance to be featured on FNP's social channels and win prizes.

Premium candle unboxing moment, reference for the virtual unboxing experience pillar Premium celebration cake, reference for the ELITE product category aesthetic
03 / Digital Sustenance

Affluent ecosystem play: tie-ups on digital properties the TG already uses, such as bank offers on premium debit/credit cards.
Owned & retention channels: targeted email and push notifications to the existing FNP cohort.
Events & offline visibility: presence where the TG spends time IRL, like DLF Emporio (Delhi) and Ambience Mall (Gurgaon).
Noticeable innovation in mainline media: a print moment built for a social multiplier effect, in the spirit of Flipkart Minutes' viral print ad, placed in outlets like TOI and Cosmopolitan.

Premium branded event tablescape, reference for offline visibility strategy
04 / External Partnerships

Influencer marketing: luxury lifestyle, home decor, gifting and food creators for reviews, styled shoots and video (e.g. Komal Pandey, Masoom Minawala).
Marketing partners: luxury lifestyle publications, high-end event organizers, and hotel concierge services (e.g. Good Earth, The Oberoi Spa, Sabyasachi).
High-end retailers: pop-up stores or online showcases with premium retail partners (e.g. Swarovski, Forest Essentials) to reach an audience that already shops luxury.
Celebrity suggestions considered: Rasha Thadani, Sonam Kapoor, Shabana Azmi.

Armani beauty pop-up store personalization counter, reference for the high-end retailer partnership pillar Luxury hospitality decor, reference for premium brand-partnership aesthetic

Packaging Direction

Three principles: a luxurious, sleek design; personalized touches, like a recipient's name or message on the gift tag, with an unboxing experience rich enough to be shareable; and sustainable luxury, recyclable or biodegradable materials that still read as premium.

Personalized gift box tied with a black ribbon bow Puzzle Wood sustainable luxury packaging with ribbon detail Sigil minimalist premium box packaging in soft tones Personalized luxury gift packaging with a thank-you tag

Influencer shortlist: Rakhi sub-campaign

Anunay Sood12.8L+ followers · 3.27–11.68% ER"Threads of Love, Across Every Mile."
Kritika Khurana18.9L+ followers · 1.17–2.64% ER"More Than Just a Thread, It's a Promise Kept."
Yuvraj Dua9.9L+ followers · 24.25–39.69% ER"Celebrate the Sibling Bond, Big or Small."

#FNPElite  #ElevatedGifting  #LuxuryGiftsIndia  #CuratedGifts

05 / Skillset

What I actually do all day.

Brand & Campaign

GTM StrategyIntegrated Campaign MgmtBrand MarketingD2C MarketingATL & BTLProduct Launch

B2B & Digital

B2B Demand GenerationSEOPPCContent StrategySocial Media MarketingEmail & Newsletter Marketing

PR & Comms

Media RelationsPress Releases & Op-EdsLeadership BrandingStakeholder Mgmt

Events & Ops

Event Planning & ExecutionVendor ManagementAgency CoordinationCampaign ROI Tracking

My everyday stack.

Tools

MS OfficeHubSpotGoogle AnalyticsMeta Ads ManagerGoogle AdsHootsuiteWordPressCanvaSharePoint

From the Photography Days (Still Used)

Adobe PhotoshopAdobe LightroomAdobe Premiere ProFinal Cut Pro XZoho

06 / Fun Facts & Currently Exploring

The non-LinkedIn version of me.

I edit my own photography: Photoshop, Lightroom and Premiere Pro were my tools long before Meta Ads Manager was.

Currently exploring content-centric AI tools and where they actually save time versus where they just move the work around.

Took Yale's Financial Markets course for fun. Still can't resist reading an earnings call transcript.

Spent a year thinking in flight routes and cabin classes. Krabi and Seychelles are now permanently on my own travel list.

Started out editing scholarly papers on subjects I knew nothing about, great training for jumping into any new industry brief.

Grew up in Ujjain, now based in Delhi NCR, still get genuinely excited about a good temple-town homestay brief.

07 / Behind the Scenes

What the camera roll actually looks like.

Black and white street portrait, part of Pragati's personal photography Golden-hour riverside photo with a boat, part of Pragati's personal photography Group portrait of children in colorful traditional clothing, part of Pragati's personal photography Black and white architectural photo of a domed monument, part of Pragati's personal photography Warm duotone sunset photo of a boat by the water, part of Pragati's personal photography Portrait of an elderly woman, part of Pragati's personal photography Monochrome photo of a domed structure framed through a jharokha archway, part of Pragati's personal photography Dramatic stormy-sky photo of a motorcyclist crossing a dam, part of Pragati's personal photography

08 / Contact

Let's build something
worth remembering.

Whether it's a campaign, a consult, or just a conversation about the worst ad you've seen this year, I'm in.

Pragatikhare9575@gmail.com +91 7999527603 LinkedIn ↗